The "voice of the customer" is vital to product marketing--and to creating content that works.
Hi, I'm Jeanette. For nearly a decade, I've been working at the nexus of product and content marketing to turn market voices and product voices into conversations that drive business value. This portfolio showcases some samples of my work that may be of interest.
Quick, condensed information about product benefits, value propositions, features, and key differentiators.
Based on customer interviews and product research, these case studies showcase real-world uses of products and solutions.
These longer-form content pieces work to educate prospects at the top of funnel, or go in-depth about key product benefits and differentiators for mid-to-bottom funnel assets.
Top-of-funnel blogs to educate and engage business and technical buyers.
Infographics, interviews, webinars, and other types of content.
